The traditional Rosé Wine Expo attracts the interest of the many guests of the Rose Festival in Kazanlak. Over the years, the Rosé Wine Festival has established itself as the most significant wine event for the region of Kazanlak and the Rose Valley and enjoys the attention of major wine producers. The main goals of the festival are: promotion of the Bulgarian wine culture, traditions and practices before the guests of the Rose Festival from the country and abroad, as well as among the young generation of the Rose Valley; enriching the knowledge of gourmet culture and pairing wine with food and presenting new products, foods and beverages, as well as popularizing the principles of a natural, healthy and fulfilling lifestyle.