Rituals "Rosober (en: Picking of Rose Blossom)" and "Rosovarene (en: Rose Distillery)" - the picking of rose blossom in Kazanlak area is like a fairy tale, even more so when nature and people were generous to Bulgaria's pink gold. This tale is retold every year when the Rose Festival begins, praising the hard work and traditions of the Bulgarians from this region, their cultural uniqueness and their belief in beauty. Rose pickers in folk costumes, groups for authentic folklore and dance groups ring through the field and welcome the guests of the holiday. In the fertile rose gardens of the Kazanlak villages, guests are invited to pick from the flower of the gods – the Damask rose, to taste rose jam, gyulovitsa and rose liqueur. The rose oil is boiled in the gyulpan, and the guests take with them some of the freshly made rose water. In a ritual dance, the most skilled rose picker is chosen. Everyone is decked out in garlands and wreaths of roses, dancing horo (Bulgarian national dance). Skilful Kazanlak women exhibit their authentic knitwear, handmade souvenirs and items of distinctive Bulgarian crafts.