It takes place in the second half of July and is organized by the Municipality of Sliven, the Regional Directorate "Agriculture and Forestry", the Peach Testing Station, the Mayor’s Office in the village of Gavrailovo, the Slantse People's Community Center, the village of Gavrailovo, etc., and it is under the patronage of the Minister of Agriculture. Through it, the locals try to unite basic values such as creative work, folklore heritage and fun.