The Festival of Essential Cultures and Tourism is a newer version of the traditional Rose Festival in Strelcha in response to the changing conditions in the sector of rose production, with which the holiday was inextricably linked. On one hand, an emphasis in the festival program is the cultivation of essential crops and in particular the rose bush as the main livelihood of the population, and on the other hand, the program has been expanded with new elements that present the rich palette of tourist products that the Municipality of Strelcha has developed and offered in recent years.