The event takes place within a few weeks in the month of June and during this period Hisarya is the stage for various cultural events. With numerous concerts, exhibitions, painting in the open for children and teenagers, a theatre festival, a literary salon – with the participation of authors from the town and the country, sports competitions, fun quizzes, a literary and musical performance, the event is attended by over 20,000 guests. As part of the program is the annual holding of the Balkan Folklore Championship "Euro Folk – Live Water", National Youth Popular Song Competition called Fifteen Tulips, BioТrapezа (exhibition for producers of organic and natural foods and products and cosmetics), Annual Concert of the Children's Music School at the Ivan Vazov.