Festival of the Rose and Mineral Water – in 2005, the tradition was revived and again, after a long break, the Festival of the Rose and Mineral Water was held – a unique combination of traditions and modernity, and so on to this day. The festival of the rose and healing mineral water of Pavel Banya is celebrated in the second week of June for a week and attracts thousands of tourists from the country and abroad. The Festival marks the beginning of the Swimming Summer. During the days of the Festival, traditions meet, and each settlement of the municipality has the opportunity to present at its own stand the unique way of life and culture, preserved to this day. The celebration is also accompanied by a procession of all participants, as well as the local kuker ensembles. A Rose Queen and a Mineral Water King are chosen who attend all events during the holiday. Nowhere else in the country is a Mineral Water King chosen on the scale in which it is done in Pavel Banya. During the festival, the Rosober (Picking of Rose Blossom) and Rosovarene (en: Rose Distillery) rituals are performed using traditional and modern methods.