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- The ancient Roman cities of Serdika and Pautalia, an echo of imperial glory and wealth.
- Boyana Church, among the first sites of Bulgaria on the UNESCO World Cultural and Natural Heritage List.
- Cycling destinations for all audiences and in all varieties
- Vitosha - natural park, ski area and much more than the mountain
- Eco-trails - untouched nature, dizzying views and adventures
- Kukeri and masquerade games, undying tradition and spectacular events
- Kyustendil - a spa destination with a world-class product
- Museums preserving centuries of cultural and historical heritage
- Mineral waters
- The mountains, the eternal natural stamp on the area.
- Ski
- Sofia . Thousands of years of history, dynamic modernity, hotels, shopping centers and nightlife, parks and pedestrian oases, mineral waters and Vitosha at your fingertips.
- Events and cultural calendar
- Churches and monasteries - foundations of the nation, living history and artistic treasure